Our customer is a big name in health tech industry and is supported by Ratan Tata, Gokul Rajaram and Vispi Daver. It has hold great reputation in the world of providing online health consultation and having health experts from around the world.

Customer was getting the leads from Facebook campaigns and storing the details in their CRM. They wanted to interact with their users once the leads comes in and then send appropriate messages to them based on their behaviours and product they want to buy. .

1. Touchless system to target and communicate with the end user.
2. Interactions to the customers happening based on the activities/behaviour of the customer.
3. Appropriate communication reaching the customer which is more likely to generate revenue to the company.

Rapyder helped them with the following solutions:

• Customer Journey setup on Pinpoint with various conditions and decision making parameters.
• Dynamic Segments created which will be based on whether customer has bought any product or not.
• Once lead comes in from Facebook, the CRM captures it.
• CRM calls the API developed by Rapyder to Push the new lead event in Pinpoint and trigger the Journey for the user.
• The details of the products bought or other user activity to be stored in CRM.
• Based on the activity, user is segregated into different segments and accordingly will be sent emails and communications.
• The CRM calls the second API developed by Rapyder, which has the events on user behaviour and based on that, the user will be part of appropriate segment.
• Email/SMS will be sent to the users, based on whether user’s email id is given or phone number is given.
• Each event from Pinpoint is captured and analyzed using Athena to know about the users targeted each day and if they are buying products mentioned in the communication.

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