Increasing Customer Engagement For Businesses Using AWS Pinpoint

cloud based e learning & its benefits

10 June 2021

About The Client

Our customer is a big name in the health tech industry and is supported by Ratan Tata, Gokul Rajaram and Vispi Daver. It has a great reputation worldwide for providing online health consultations and having health experts.

Problem Statement

The customer got the leads from Facebook campaigns and stored the details in their CRM. They wanted to interact with their users once the leads came in and then send appropriate messages based on their behaviours and the product they wanted to buy.


  1. Touchless system to target and communicate with the end user.
  2. Interactions with the customers happen based on the activities/behaviour of the customer.
  3. Appropriate communication reaching the customer is more likely to generate revenue for the company.

The Solution

Rapyder helped them with the following solutions:

  • Customer Journey setup on Pinpoint with various conditions and decision-making parameters.
  • Dynamic Segments will be created based on whether the customer has bought any product.
  • Once a lead comes in from Facebook, the CRM captures it.
  • CRM calls the API developed by Rapyder to Push the new lead event in Pinpoint and trigger the Journey for the user.
  • The details of the products bought or other user activity are to be stored in CRM.
  • Based on the activity, the user is segregated into different segments and will be sent emails and communications accordingly.
  • The CRM calls the second API developed by Rapyder, which has the events on user behaviour and based on that, the user will be part of the appropriate segment.
  • Email/SMS will be sent to the users based on whether the user’s email id is given or phone number is given.
  • Each event from Pinpoint is captured and analyzed using Athena to know about the users targeted daily and if they are buying products mentioned in the communication.
Increasing Customer Engagement For Businesses Using AWS Pinpoint

About Rapyder

Rapyder is an AWS Advanced Consulting Partner with competencies in DevOps and Well-Architected Review that offers end-to-end cloud solutions across industry verticals. We are a cloud partner that is agile, precise, innovative and quick with solutions providing 24*7 support and monitoring for our services. Our organization has 100% AWS certified cloud engineers who work seamlessly to make the cloud a business benefit for you.

Being ISO/IEC 27001-2013 certified, Rapyder has earned hundreds of satisfied customers. We have a few thousand VMs launched and migrated, hundreds of cloud deployments and a significant number of managed services clients. We currently process thousands of customer requests every month. Over the years, Rapyder has achieved new competencies in its Journey to become a premium cloud service provider.

To know how Rapyder can help you.
contact us at: or +91 733 868 6644