Introduction:
Shift Logistics is a technology-enabled logistics and fulfillment company headquartered in Hyderabad, India. Founded in 2020, the company supports e-commerce brands, retailers, and fast-growing direct-to-consumer (D2C) businesses across India through a unified logistics platform that manages shipping, order fulfillment, inventory, and last-mile delivery.
As transaction volumes grew and customer expectations increased, Shift Logistics needed a scalable, secure, and resilient cloud platform to support rapid innovation without compromising reliability.
Client
Shift Logistics
Industry:
Technology-Enabled Logistics and Fulfillment
Offering:
Cloud Managed Services
AWS Services Utilized:
- Amazon ECS
- Amazon RDS
- Amazon ECR
- Application Load Balancer
- AWS CodePipeline
- CodeBuild
- CodeDeploy
- Amazon CloudWatch
- AWS CloudTrail
- AWS IAM
- AWS WAF
- Amazon GuardDuty
- Amazon Inspector
- AWS KMS
Business Need:
Shift Logistics was operating on a cloud setup that limited speed, stability, and governance as the platform scaled. The key challenges included:
- Slow and manual deployment processes
- Limited isolation between QA and Production environments
- Inconsistent security posture and governance controls
- Reactive monitoring and incident response
- Increasing operational risk with higher transaction volumes
The business required a modern AWS-native architecture along with ongoing Managed Services to ensure high availability, security, and cost efficiency.
Solution Approach:
Rapyder analyzed Shift Logistics’ application and infrastructure landscape and designed a secure, scalable AWS architecture focused on DevOps automation, environment isolation, and operational excellence.
The approach emphasized:
- Containerized microservices for scalability
- Automated CI/CD pipelines to accelerate releases
- Security-first architecture aligned with AWS best practices
- 24×7 Managed Services for continuous optimization and reliability
Implementation:
Rapyder modernized the platform by migrating workloads into a new AWS account structured according to AWS best practices.
Key implementation highlights included:
- Containerization of applications using Amazon ECS
- Environment isolation with separate QA and Production setups
- Automated CI/CD pipelines using AWS CodePipeline, CodeBuild, and CodeDeploy integrated with GitHub
- Multi-AZ production databases using Amazon RDS for MySQL
- Application Load Balancer with SSL termination
- Centralized monitoring and audit logging using Amazon CloudWatch and AWS CloudTrail
- Security hardening using IAM, WAF, GuardDuty, Inspector, and KMS
Alongside modernization, Rapyder continues to operate the platform through 24×7 Managed Services, ensuring stability, performance, and cost optimization.
Reaping Rewards:
By modernizing its platform on AWS and leveraging Rapyder’s Managed Services, Shift Logistics achieved measurable business outcomes:
- 6–8× increase in release velocity, enabling multiple deployments per day
- ~75% reduction in deployment time and ~80% fewer deployment failures
- ~99.95% platform availability with ~90% reduction in unplanned downtime
- ~78% improvement in mean time to recovery (MTTR)
- 18–22% improvement in engineering productivity
- 18–22% cloud cost optimization, delivering ₹20–25 Lakhs in annual savings
- Over 85% reduction in security incidents
- ₹1.2–1.5 Cr annually protected by minimizing downtime-related revenue impact.
