Introduction:
In today’s competitive EdTech environment, the Customer has served over 2 million learners across 100+ countries. It sought to revolutionize its sales and engagement processes. Partnering with Rapyder, they implemented AI-driven lead scoring, post-call analysis, and CRM integration solutions to unlock data-powered acceleration across their sales pipeline and customer interactions.
Client:
Edureka
Industry:
EdTech
Offering:
AI-driven Lead Scoring, CRM Integration, and Post-Call Analysis (PCA) solutions.
AWS Services: The Technology Behind the Transformation
Amazon S3, Amazon SageMaker, AWS Lambda, Amazon API Gateway, Amazon DynamoDB
Business Need:
The Customer’s manual lead scoring and post-call analysis systems limited sales efficiency and personalized outreach. Challenges included:
- Subjective and time-consuming lead qualification processes.
- Delayed insights from customer call analyses.
- Disconnected CRM workflows lacking real-time data updates.
Implementation:
Rapyder architected a scalable, end-to-end AI solution leveraging AWS services to transform the Customer’s business workflows:
- Lead Scoring Solution
- Collected clickstream data stored securely on Amazon S3.
- Processed and engineered features via Amazon SageMaker for model training.
- Deployed AI models using advanced algorithms (Decision Trees, Random Forest, Gradient Boosting) for dynamic lead ranking.
- Automated scoring with AWS Lambda and exposed results securely through Amazon API Gateway.
- Post-Call Analysis (PCA) Solution
- Stored and triggered call recordings on Amazon S3 with processing powered by AWS Lambda.
- Employed Amazon Transcribe and Amazon Bedrock (Sonnet 3) for transcription, sentiment, speaker, and intent analysis.
- Structured PCA insights stored in Amazon DynamoDB for real-time retrieval.
- CRM Integration Solution
- Synchronized AI insights with the on-prem CRM using API Gateway-triggered Lambda functions.
- Ensured sales teams had real-time access to updated lead scores and call analytics.
Reaping Rewards:
The Customer achieved outstanding business impact with Rapyder’s AI solutions:
- 30% improvement in lead prioritization accuracy, focusing sales efforts on high-value prospects.
- 40% reduction in manual lead evaluation time, accelerating sales cycles and responsiveness.
- 20% increase in lead-to-sale conversion rates driven by precise AI scoring.
- 200+ hours saved per month on manual call reviews through automated PCA workflows.
- 30% fewer CRM data entry errors, boosting sales team decision-making and productivity.
Conclusion
This is as a testament to the potential of innovative technology partnerships in reshaping business outcomes. With Rapyder’s expertise and the Customer’s commitment to excellence the tech-transformation was successful. The future looks bright for customer, as they continue to lead the charge in delivering high-quality education and training to millions around the globe.
