VouchaGram Achieves 100% Campaign Availability with Rapyder’s 24/7 Managed Services

Executive Summary:

VouchaGram (GyFTR), India’s largest digital gift voucher aggregator, was losing availability during campaign spikes, with a slow MySQL database and no 24/7 operations.
Rapyder moved the database to Aurora Serverless, added load balancing, Auto Scaling and CloudFront, hardened security, and took over 24×7 managed services.
The result: 100% availability during client campaigns, zero database downtime, audit-ready security and measurable cost savings.

About Customer:

GyFTR is the brand name of VouchaGram India Private Limited, a wholly owned subsidiary of a Delhi-based digital payments, instant rewards and gift voucher company. It is the largest enabler and aggregator of digital gift vouchers, gift cards and micro/mini payments for more than 125 brands, including Levi’s, Flipkart, Marks & Spencer and Domino’s.

Problem Statement:

VouchaGram’s business is built on campaigns. When a bank, retailer or loyalty programme launches a promotion, large numbers of customers arrive at once to buy, receive or redeem vouchers, and the platform must be available at exactly that moment. With more than 200 clients and growth of over 150% a year, these peaks were getting bigger and more frequent.
The existing environment was not built for that pattern. Availability suffered under high volumes, the MySQL database was a performance bottleneck, and maintenance, security and cost were handled without a comprehensive, round-the-clock approach. VouchaGram needed a partner that could both re-architect the platform for peak load and take ownership of running it 24/7.

Industry:

Industries, Retail / E-commerce

Offering:

Offerings, Managed Services

Business Challenges:

1. Campaign traffic that broke availability – Availability dropped whenever high volumes of customers hit the application at once. Those spikes came during the client campaigns that matter most.
2. A database that slowed the whole application – MySQL performance issues dragged down application responsiveness. Customers and partners felt every slow query.
3. No round-the-clock ownership of operations – Maintenance, patching and scaling had no 24/7 coverage. For a business growing 150%+ a year, that left the platform exposed at peak times.
4. Security without a consistent framework – Security was not managed comprehensively. BFSI clients needed a posture that could pass compliance audits.
5. Cloud spend that was not actively managed – Cost optimisation was not an ongoing practice. Spend could drift ahead of actual demand as the estate grew.
6. No visibility into critical workloads – No dashboard tracked critical workload metrics. Problems surfaced only once customers were affected.

Solution Implemented:

1. Elastic, load-balanced application tier – An Application Load Balancer, Auto Scaling Group and Amazon CloudFront absorb campaign traffic. The platform scales with demand.
2. Database moved to Amazon Aurora Serverless – MySQL was migrated to Aurora Serverless for higher performance and throughput. Load spikes no longer slow the application.
3. 24×7 managed services – Rapyder runs patching, scaling and maintenance around the clock, with automated backups, Transit Gateway and an ECS-based CI/CD pipeline. The estate always has an owner.
4. Hardened security and continuous compliance – VAPT remediation across the infrastructure, plus AWS Detective, Config, Security Hub, WAF and Inspector. Risks are closed continuously, not at audit time.
5. Cost optimisation built into the service – Cost reviews are part of the managed service, with capacity that follows demand. Spend stays in line with usage.
6. Critical workload dashboard – An Amazon CloudWatch dashboard tracks critical business metrics. Platform health is visible in real time.

Technology Stack:

• Amazon EC2
• Amazon EBS
• Application Load Balancer
• AWS Lambda
• Amazon VPC
• AWS VPN
• AWS IAM
• Security Groups
• NACL
• Amazon ElastiCache
• Amazon ECS
• AWS CodePipeline
• AWS Transit Gateway
• Amazon SNS
• AWS Audit Manager
• AWS Config
• Amazon Route 53
• Amazon Inspector
• AWS CloudTrail
• AWS WAF
• Amazon CloudFront

Business Benefits:

1. 100% availability during important client campaigns – – Brands and banks can run their biggest campaigns on GyFTR knowing the platform will stay up under peak load.
2. Zero downtime on the database – – Aurora Serverless absorbs the load spikes that previously caused problems, keeping voucher issuance and redemption responsive.
3. 24×7 coverage of patching, scaling and maintenance – – Operational issues are handled around the clock, freeing VouchaGram’s team to focus on growth. [Add incident or response-time metric if available]
4. All critical and high-risk security issues mitigated – – VouchaGram is ready for compliance audits, a prerequisite for its BFSI clients.
5. Measurable savings across the AWS environment – – Cloud costs now scale with the business rather than ahead of it. [Add savings figure, e.g. “x% lower monthly AWS spend”, once approved]
6. Real-time visibility of critical workload metrics – – Problems can be spotted on the CloudWatch dashboard before they reach customers. [Add detection or resolution-time metric if available]

Key Takeaways:

• ■ Design for the peak, not the average – For campaign-driven businesses, load balancing and auto scaling turn traffic spikes into routine events.
• ■ Fix the database bottleneck first – A database that cannot scale caps the whole platform. Moving to a serverless relational engine removed the bottleneck and kept the platform responsive under load.
• ■ Make compliance continuous – Security and compliance hold up best when they run inside managed operations rather than in a rush before each audit.
• ■ Measure what the business cares about – A dashboard built around business metrics gives teams warning before customers feel a problem.